Calling all jetsetters and filmmakers: The Philippines’ largest airline, Cebu Pacific Air (CEB) begins its search for the best travel video, and plans to give away amazing travel packages through the Wandering Juan Music Video Contest. With the Tourism Promotions Board (TPB), marketing arm of the Philippine Department of Tourism (DOT), as CEB’s major partner, the contest is aimed at boosting domestic tourism, as the airline currently has the most extensive route network in the country.
Starting December 1, 2011 until January 31, 2012 Wandering Juans can share their fun travels and adventures around the country by submitting a music video to CEB’s YouTube Channel.
“We all have reasons why we love a certain place here in the Philippines, and this is the chance to showcase that. With the help of video and music, more people can get to appreciate the undiscovered, the fun and the exciting places the Philippines has to offer,” says Candice Iyog, CEB Vice President for Marketing and Distribution.
By the end of two months, CEB and TPB will select three winners to receive amazing travel prizes. The winner for the best music video will get six domestic airline tickets along with a 3 days /2 nights stay in Boracay Regency Beach Resort and Spa in Boracay for six.
The second place winner gets four domestic airline tickets and a 3 days/ 2 nights stay in Club Paradise in Coron, Palawan for four. The third placer will win four airline tickets and a 3 days /2 nights stay in Pearl Farm Beach Resort in Samal Island, Davao for four.
The video with the most number of “likes” on CEB’s Youtube Channel will emerge as the Wandering Juan Voter’s Choice winning two airline tickets to any domestic destination.
To join, interested contestants can submit their music video entries (in mpeg4/mp4 format) by visiting Cebu Pacific’s YouTube Channel,
(http://www.youtube.com/user/cebupacificair). Look for the official Wandering Juan Invitation to Join video, go to comments and click on “Create a Video Response.” Starting December 1, 2011, contestants can upload their video entry with a short description of the video with their complete name, contact number and email address. A contestant may submit as many entries as they want. However, a contestant may only win once.
“Tourism is everyone’s business, and this is our chance to boast of what our hometown or favorite Philippine city can offer. By creating videos, taking photos and going online, we are welcoming domestic and foreign tourists to the Philippines,” said DOT Secretary Ramon Jimenez.
“Together, we can help share the beauty of the Philippines to more people. We invite everyone to join Cebu Pacific’s Wandering Juan Music Video Contest, and be our partner in showcasing the wonders of the country,” says Domingo Ramon Enerio III, officer-in-charge of the Tourism Promotions Board.
To qualify, videos must show CEB airplane/s in the music video. The 2 to 4 minute video entry must be made in 2011 and must not have been previously shown or awarded in public. Before appearing on the CEB YouTube Channel, all video entries and comments will be screened by CEB representatives.
Any travel-loving Filipino resident can join the Wandering Juan Music Video Contest. If the contestant is below 18 years old, he/she must submit a signed letter of consent from the parents or legal guardians.
Music video entries will be judged based on creativity (25%), travel message/ story (25%), promotion of destination (25%), technical execution (10%), and overall impact (15%).